NYET Jewelry
THEIR GOAL
Transform NYET Jewelry’s digital presence through elevated imagery and a redesigned website, reflecting the brand’s artistry and attracting a more elevated, luxury-focused audience.
our role
Creative Direction
Photography
Website
category
Jewelry
NYET Jewelry is anything but ordinary. Designed by French designer Delphine Pontvieux and handmade in Chicago, the brand redefines luxury through its signature rubber jewelry — weightless, sculptural pieces that challenge traditional notions of fine adornment. Seen on the runway and featured in Modern Luxury Chicago, NYET exists at the intersection of innovation, fashion, and craftsmanship.
Recognizing that jewelry this distinctive deserved an equally elevated presentation, NYET partnered with Bean Branding to refine and elevate its visual identity. Together, we developed full creative direction, including a comprehensive product photoshoot and a complete website redesign. The result is a digital experience that honors the brand’s artistry, highlights the uniqueness of each piece, and positions NYET Jewelry to connect with a more discerning, luxury-focused audience.
Handcrafted jewelry without the weight.
A Note From Our Client
"Working with Ali from Bean Branding was an absolute pleasure from start to finish. With a sharp eye, smart strategy, and an instinctive understanding of NYET’s DNA, she helped reshape my website into something bold, polished, and unmistakably on brand. The process felt collaborative, fluid, and refreshingly efficient: no fluff, just great ideas executed beautifully. I am thrilled with how the website turned out and couldn’t recommend Bean Branding more highly. ”
— Delphine Pointneux, Founder & Designer of NYET Jewelry